In this course, students are introduced to the industry of sports, entertainment, and event marketing. Students acquire transferable knowledge and skills among related industries for planning sports, entertainment, and event marketing. Topics included are branding, licensing, and naming rights; business foundations; concessions and on-site merchandising; economic foundations; human relations; and safety and security. Mathematics and social studies are reinforced. Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.GRADING SCALE:
Test grades will count as ¼ of my total grade. (25%)Quizzes and homework will count as ¼ of my total grade. (25%)Projects will count as ¼ my total grade. (25%)Participation will count as ¼ my total grade. (25%)Grading Scale100-90 A89-80 B79-70 C69-60 D59-below FCLASSROOM RULES/EXPECTATIONS:-NO CELL PHONES DURING CLASS.-Working on assignments when classroom time is given for projects.-Participation in classroom discussions.-ACTIVE participation in group activities.-Extra credit will be added to class participation grades.-I understand that I will only be allowed to go to the restroom and nurse in cases of emergency.-No food or drink will be allowed in the classroom.-Class will not be dismissed until all trash is picked up and desk are in order. I understand I must have my notebook and pen or pencil everyday. I understand that DECA is a part of the curriculum whether I am an active member or not.COURSE OBJECTIVES:1.00 Understand career planning, marketing, product management, selling, and promotion for the sport and event industries.
2.00 Understand marketing-information management for the sport and event industries.
3.00 Understand marketing planning and promotion for the sport and event industries.
4.00 Understand selling, promotion, product/service management and pricing for the sport and event industries.