• COURSE DESCRIPTION:

    In this course, students acquire understanding of the economic impact and marketing strategies for hospitality and tourism destinations. Emphasis is on destination complexity, customer relations, economics, legal and ethical responsibilities, safety and security, and tourism promotion.

     

    English/language arts, mathematics, social studies and technology are reinforced.  Work-based learning strategies appropriate include cooperative education, entrepreneurship, internship, mentorship, school-based enterprise, service learning, and job shadowing. Apprenticeship is not available for this course. DECA (an association for Marketing Education students) competitive events, community service, and leadership activities provide the opportunity to apply essential standards and workplace readiness skills through authentic experiences.
     
    GRADING SCALE:
                 Test grades will count as ¼ of my total grade. (25%)

                 Quizzes and homework will count as ¼ of my total grade. (25%)

                 Projects will count as ¼ my total grade. (25%)

                   Participation will count as ¼ my total grade. (25%)
     Grading Scale
    100-90 A
    89-80  B
    79-70  C
    69-60  D
    59-below  F
    CLASSROOM RULES/EXPECTATIONS:
     

    -NO CELL PHONES DURING CLASS.

    -Working on assignments when classroom time is given for projects.
    -Participation in classroom discussions.
    -ACTIVE participation in group activities.
    -Extra credit will be added to class participation grades.
    -I understand that I will only be allowed to go to the restroom and nurse in cases of emergency.
    -No food or drink will be allowed in the classroom.
    -Class will not be dismissed until all trash is picked up and desk are in order. I understand I must have my notebook and pen or pencil everyday. I understand that DECA is a part of the curriculum whether I am an active member or not.       
     
    OBJECTIVES:

    1.00 Explain the components of the Marketing and Entrepreneurship Education program.

    2.00 Explain the growth and development of the travel, tourism, and recreation industry.
    3.00 Summarize the impact of tourism.
    4.00 Explain marketing strategies used by major segments of the travel, tourism, and recreation industry.
    5.00 Explain the importance of understanding destinations in the travel, tourism, and recreation industry.
    6.00 Explain customer relations skills essential to the travel, tourism, and recreation industry.
    7.00 Summarize career opportunities and necessary employability skills for the travel, tourism, and recreation industry.
     
     
     
     
     
     
     
Last Modified on August 19, 2015